The situation that public relations get no respect seems same everywhere.
In Japan, public relation is not common. Although companies have become to understand the importance of corporate social responsibility, CSR, few companies have public relations as an individual department. Therefore, when someone asks me what I am studying in the U.S. and I answered PR, I have received many reactions like “Oh, PR! You mean advertising, right?” Or, when I say public relations, mos people do not know what it is. This is a critical situation. Gregory Galant, the author of the blog, quotes:
There’s no use putting lipstick on a pig. Arthur W. Page (1883-1960), the first PR man to serve on a the board of directors of a major public company, offered the principle “Public perception of an organization is determined 90 percent by what it does and 10 percent by what it says.” All too often the PR department’s only been able to influence the 10 percent part.
As it says, the influence of PR is less noticeable. PR is always practiced when the company is in crisis or did something wrong. I understand PR job does not attract most customers, it is most important position to keep the company in the right direction and in the stable position in the industry. Also PR is the only department or people to contact about the company. I think it is not an exaggeration that the success in PR decides the company’s success.