Tag Archives: Eugene

Kamitori- Japanese restaurant in Eugene

18 Nov

(Top: David Panevin/ Left: lotusutol/ right: toyohara)

I was very excited when this Japanese restaurant opened a year and half ago, The name is Kamitori. The owner is from Kumamoto, on Japan’s southern island of Kyushu. He named the restaurant after the street in Kumamoto. The restaurant provides fresh seafood as sashimi and sushi. Although it may be a little expensive restaurant for students, the restaurant has kept its popularity in Eugene. The restaurant does not promote itself so much, but it is very popular. Most people know, or at least heard, about it. Why?

One of the reason is word of mouth advertising. I have told Kamitori to at least 15 new exchange students from Japan as well as American after my first try because I was satisfied the quality and enjoyed my meal. I think most customers have done the same thing as I have. EVen they do not have a flyer or poster, word of mouth is very strong and certain advertisements.

Other reason is Kamitori owns its website. It is nor common for the local restaurants to have their own website. You can find the reviews on Yelp, but not the restaurant website. This is a big factor of the Kamitori’s success. On the website, you can see menu, pictures and hours information. Also the first sentence you will see is “Are you tired of American style sushi?” It definitely interests people who like Japanese sushi and Asian food.

Also, the owner trains the part-time workers very strictly. The owner cares about the workers’ manners and attitudes for customers. Several friends has worked at the restaurant, but half of them quit the job because of the strictness. It is tough for workers, but I promise customers can have a nice time.

Kamitori is a good example of the local business. They provide high quality foods in a good atmosphere. This basic helps it to gain its reputation and position itself as a most popular Japanese restaurant in Eugene.

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Viva ☆ Vegetarian’s way to succeed

28 Oct

My diet has changed a lot since I came here, Eugene. Although Eugene is only place I have lived in the U.S. (I have traveled 5, 6 states), I feel more vegetarians or vegans in Eugene comparing to other states. This is one of the most popular and my favorite vegetarian food cart, “Viva! Vegetarian Grill.”

I think this food cart has a good marketing even with a low budget

1. Special goods (“Meat Free” T-shirts, stickers and cookies)
Its goods are very unique. It does not say its name on either T-shirts or cookies, but “Meet Free,” this is a strong word and tells everything they would like to say. Also the design is interesting. It is lik a dear crossing road sign with a pig. Colors are green and yellow which represent Eugene, specifically the Uof O. It is well targeting on Eugene residents.
If you are interested in its T-shirts, you can visit its Etsy site (Click links above). You can get a sticker at the cart!

2. Saturday market, Street fair, any kind of Lane community food festival
Viva Vegetarian Grill is always there if there is any food related event. It is important for a local business to show up as many place as it can and have the people remember the name. Saturday market is a good place to obtain new customers and represent Eugene-like food.

3. .50 discount when you arrive on a bicycle, you show a Student ID and it is raining. 
Majority of Eugene residents use a bike everyday, are students. And of course, it rains often. The customers can more likely have discounts. This makes its customers think that the Viva Vegetarian Grill cares about its customers. This is important for Viva Vegetarian Grill to gain a trust among the locals.

And its flavor is great. Even if you are a meat eater, you cannot tell if it is made of Tofu unless someone tells you.
Viva Vegetarian Grill is on 12th and Willamette Street. If you have a chance to visit Eugene, or live in Eugene, this is a worth place to visit.

Ice Cream+ President Obama+ UofO

21 Oct

Obama’s Ice cream, that’s how the International students called.

Prince Puckler’s Gourmet Ice Cream, few blocks from the University of Oregon, is one of the best ice cream shop in Eugene. It has been chosen for a best ice cream in Eugene in local newspaper survey, as well as other magazines, such as SKY(Delta Airline Magazine) and Sunset Magazine, picked it up for the place to visit.

(By Schmuelick)

1. One of the biggest advertisement for it is the Barack and Michelle Obama’s visit in 2008.

  
(By Oregonianphoto)

2. Also, A cafe in the University of Oregon, Fishbowl, provides its ice creams and root beer float all year. Since Prince Puckler is a little far from the main part of the campus, it helps to promote Prince Puckler.

3. Another reason of Prince Puckler’s popularity is its location. It is on 19th and Agate, which is not really convenient for college students, but There are several popular restaurant around the store. McMenamins, Beppe and Giannis Trattoria, and Eugene City Bakery. All restaurants and bakery are famous and popular, Prince Puckler’s ice cream can be a good dessert after a meal.
Prince Puckler’s ice cream established its position as a fancy dessert place as well as nice summer time break place.

Since it is on the opposite side from Eugene downtown area and the main street of UofO, I would suggest Prince Puckler can expand its business by providing its ice cream stand or food cart by the main campus entrance and somewhere in the downtown, as well as at the Saturday Market.

Why is Voodoo Doughnut so popular?

2 Oct

On the corner of Broadway and Willamette,  there is a conspicuous pink store and people line up in front of it.

(By Travel or Die)

Voodoo Doughnut, is a Portland based unique doughnut shop.”Magic is in the Hole!!” This is its catch phrase.

A lot of people in Oregon come to Portland or Eugene just to get its doughnuts. Don’t you think it is crazy? There are many kinds of doughnuts shops in America, but I cannot find doughnuts anywhere like Voodoo. Voodoo exemplifies OREGON with its unique concept, tasty, interesting flavor combinations etc.. Obviously, Voodoo’s target audience is someone who would like to be different from everyone. Their age would most likely be between 18- 60.

Speaking of Voodoo in Eugene, one of the biggest reasons that Voodoo has been successful is that Voodoo communicates with its customers well and has eye-catching doughnuts and other products, such as  t-shirts and novelty items.

1. Voodoo Doughnut innovates/makes many unique doughnuts

2. It collaborates with the University of Oregon, such as Voodoo Tuesday at the EMU and the doughnut cart by Autzen Stadium on game days. On game days, you can always make out  the pink boxes amongst the sea of green and yellow.

3. It remains open until late at night. (The Eugene store is open till 4 a.m.) Good for late night or breakfast, right?

4. The location is ideal, as it is in the middle of downtown, as well right across from the Saturday market. This makes for a more diverse customer pool, since it is so easily accessible.

Voodoo is a good example of a successful local food business.
I think I will get them now.