Tag Archives: Japan

Raumen museum

11 Nov

Do you like to visit museum? What kind of museum do you like? Art museum? science museum? Here is a museum you may be interested in: ~Ramusement park~ Shinyokohama Raumen museum.

http://www.raumen.co.jp/ramen/


This museum is not a typical museum with a ramen history. You can actually eat a ramen. You can try nine different ramens as well as traditional old Japanese restaurant, bakery, and fortune telling. Also, The term “Ramusement park” is discribes the museum concept well.

The concept of the museum is Showa period, which is the time from 1926 to1989 in Japanese history. When it comes to Showa period, Ramen is one of the typical things.

As I mentioned, you can try a special ramen from nine districts. It is good marketing for the ramen shop not from Tokyo or main cities in Japan. People living in Tokyo area visit at the museum and find a ramen they like. Then, they will actually travel to the city and try the ramen over there. It is good not only for the ramen shop, but also for the tourism. Some ramen shops have succeeded to promote the ramens at the museum  and they could have expanded their business to Tokyo, and other cities.

If you have  a chance to visit in Japan, the Ramen museum would be a good place to experience the Japanese culture with great food!

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Social Media at a disaster situation

4 Nov

Hurricane Sandy has left traces of damages in the East coast. Many people were evacuated and have lost their property. My friend’s house was flooded above the floorboards and his car was completely destroyed, while people in Eugene were worrying about less rain this year.
Even though people have prepared for a hurricane this time using lessoned learned at the hurricane Irene last year, the East coast, especially New York City and New Jersey have got huge damage physically and economically.

 (By AndrewJohn2011)

From Journalistic perspective, social media seemed to play an important role in the severe situation in the East coast.

“….there were also tweets from ordinary people relaying very important information about their blocks, their neighborhoods, their boroughs. I knew what was happening to many of my friends as far away as the District of Columbia and as close as the guy up the block. There is no more important news than that” (Carr).

As Carr mentioned, Twitter is useful source for people to collect and share information. Those information can save your life sometime.

You can see the effectiveness of social media in the case of the Japanese tsunami and earthquake in March 3. 2011. The earthquake was magnitude 9.03, which was the largest earthquake has ever hit Japan. People were tweeting where they are, what conditions the towns were, when the next tsunami is expected to come, where to go to avoid the tsunamis, and all kinds of information. Many people could avoid the tsunami because of the tweets. Even people, who are not in the region, spread other people’s information to help someone facing to the hard situation. All of these information were much faster than broadcasts. Although the information were sometimes unsure if it is true or just rumor, Also, people shared the heart warming story at the disaster to encourage others to live strong. Twitter has tied people tighter and made people united to overcome the difficulty. It was very impressive for me. Since I have been in the U.S. at the time, Twitter and other online source were only tools to know what happened in Japan. Even though people did not know each other, Twitter has definitely connected people tighter than ever.

When people are at the risk of their lives, we do not have time to consider if it is acceptable information for the government or organizations. Sometimes, People just need more and faster information no matter what they are trustable.

Source
Carr, David. “How Hurricane Sandy Slapped the Sarcasm Out of Twitter.” Nytimes.com. Oct 31. 2012. Web. Nov 1. 2012

Are you Pockying?

12 Oct

Pocky: Japanese chocolate covered stick snack produced by Ezaki Glico. You might have seen these package in the store here too (picture below).

(By *Sherima*)

Pocky has been sold since 1966 and still has a tremendous popularity among all ages for decades. The name “Pocky” was named after Japanese onomatopoeia, pokkin. Glico’s Pocky marketing is a unique, but simple.

1. Pocky TV commercial is famous for interesting and eye-catchy visual, and most of famous actress have been appointed to the advertisements. For your information, celebrities are important figures for advertisements in Japan. How popular they are is a key to promote the products successfully, while the message and the brand are taken seriously in the U.S. Regardless of products, all fans of a celebrity purchase the products that the celebrity promotes. TV commercial for Pocky is a gateway for novice actress to be famous since 1975. The girl is called “Pocky girl,” and you are guaranteed to be popular after life, If you are chosen for the promotion girl. Here is a recent commercial:

The commercial is colorful, rhythmical, and eye-catchy, and the song is stuck in your head easily.

2. Another successful campaign they did was to create a “Pocky and Pretz day”, which is November 11 because  the shape of these stick snacks resembles the number 1. Pretz is another long-selling snack by the same company, Glico. Actually, Pretz is original and Pocky is chocolate covered Pretz. This once a year campaign are easy to remember and celebrate. Also every year, Glico sets a different concept in Nov. 11 and it uses Twitter hashtag to expand its influence these days (Last year, if you tweet your activity with either Pocky or Pretz from 11:11 a.m. to 12:59 p.m., you would receive various snacks from Glico).

3. Also, there is a game called “Pocky game”: When two people eat at each end of a chocolate dipped bread stick (Aka Pocky) until their lips meet. Who ever pulls away last is the winner of the game ((Urban dictionary “Pocky game”) .

This is one of most popular game especially among middle school and high school (Of course I have played).  Although Pocky is loved by all generations, a key public is students from 13 to 18 years old.

Glico has successfully established its position as a confectionary company. Glico still more innovates tasty and surprising food,  and entertains its public. Although Pocky is sold in supermarket in the U.S., there is many opportunity to expand Glico’s business here using its unique promoting way.